Understanding SEO to understand Google My Business
SEO (Search Engine Optimization) is another word for natural referencing. It is a set of techniques aimed at improving the visibility and ranking of a website in search engine results.
SEO involves many factors, such as the quality and relevance of content, website structure, page load speed, use of strategic keywords, quality of inbound and outbound links, and overall user experience.
What is the link between your SEO and Google My Business?
Google My Business is a local listing platform that allows businesses to display information about their establishments directly on Google search results.
It is therefore a very powerful tool for your SEO!
What is Google My Business?
The name everyone uses for this tool is Google My Business. But in reality, it changed its name a long time ago and is actually called Google Business Profile. But hey, what matters is that everyone understands what we are talking about, right?
Google My Business is a digital tool proposed by Google to present your business. It is not a website but rather a business identity card.
And good news: it's 100% free.
When someone searches for a business on Google, relevant information such as address, phone number, hours of operation, reviews and photos can be displayed directly on the search results page without even going through the website.
Do you understand its importance? Your brand image is at stake!
Google My Business is mainly based on the geolocation. You can therefore make yourself known as soon as a prospect makes a search such as "accountant Toulouse".
The benefits are numerous and the opportunities are growing: don't miss out.
Why should I use Google My Business?
GMB allows companies to increase their visibility online and improve their local referencing.
Google takes into account the information shared to rank businesses in search results in a geo-localized manner.
You can also post content such as news, promotions and events to your Google My Business profile, which can boost your online presence and visibility.
✅ Gain visibility
✅ Get to know each other through geolocation
✅ Attract prospects
✅ Stay on trend
✅ Build customer loyalty
The challenges of Google My Business
Now that you have a better understanding of what Google My Business is, it's important to talk about what this tool means for your accounting firm.
The importance of notices
Reviews are one of the most important aspects of Google My Business. The more reviews your profile has, the more visible your business will be in Google search results. Additionally, reviews can help build trust and credibility for your business, showing potential customers that others have been satisfied with your services or products. So it's important to respond to reviews.
And regarding the rating, a piece of advice: never go below 4 stars. The better your rating, the more likely you are to get a call from a prospect.
It's up to you: go out and get reviews! Remember to ask your clients for feedback at the end of each assignment.
A presentation that makes a difference
Your company bio is an important part of your GMB listing. People are going to judge you in a matter of seconds, so be relevant, catchy and engaging!
Here are some tips for writing it well:
- Be concise: your bio must be short and precise. Avoid long sentences and focus on clear and relevant information.
- Provide a brief description of your accounting firm, focusing on what sets it apart from your competitors.
- Use keywords that match your potential customers' searches to help improve your SEO.
- Avoid using superlatives or terms that are too commercial. Be honest and authentic.
- Think of the Call To Action to encourage the reader to call you.
A well filled out form
When filling out your Google My Business listing, don't forget to include all relevant details about your practice:
- Address
- Phone number
- Opening hours
- Photos (the more photos, the more clicks)
- Link to your website and social networks
The more complete and up-to-date your listing is, the more likely you are to appear at the top of Google's search results.
Zoom on Google Post
Google Posts are a relatively new feature on Google My Business. They allow you to post news, promotions, events and other important information about your business. These posts appear directly on your Google My Business listing and can be a great way to get the attention of potential customers.
How to activate your GMB card?
- Go to business.google.com and follow the steps one by one.
- You will then receive an activation code (by email or by post, depending on your preference).
- Send the code received to communication@viseeon.comand we will take care of the activation.
Your form is ready, all you have to do is fill it in!
Need more help? How about a step-by-step guide? Find our Google My Business guide.
