WHY. How to find your WHY?

Ah, the famous Why! We often talk about it in our offices, so it's about time we wrote about it!

As you already know, finding and understanding your "Why" is fundamental to any entrepreneurial adventure. So let's dive into the heart of this concept together, with a concrete and theoretical approach, so that you can define what really drives you forward.

Have you ever taken a moment to reflect on what really motivates you? Why did you choose this path? 

The theory behind "Why

Popularized by Simon Sinek, an American-British author, the "Why" concept puts forward the idea that companies (and individuals) are more successful when they understand and communicate their deeper reasons for existing, before talking about the "what" (their product) and the "how" (their production). 

This is not just a marketing argument, but a psychological reality. People identify more with a "why" than with a product or service.

The WHY is lhe fuel that drives your motivationyour passion and determination. When the going gets tough, it's your "Why" that drives you to persevere. When you have a clear vision of your purpose, your energy is multiplied tenfold, and your path to success becomes clearer.

WHY: the art of asking the right questions

• Origines: Why did you start your company in the first place?
• Emotions: When have you felt the most passion or excitement in your journey?
• Impact: If you had to define the impact you want to have in 10 years' time, what would it be?

You need to answer these questions to find your WHY. 

What will motivate you every morning to get up, work and give your best? Your answer is your WHY.

The power of the collective and the search for "Why

At Viseeon, we believe in the power of the collective. Together, we share, we learn, we grow. It's by talking to your peers, exchanging experiences, that you can find clues to your own "Why". Sometimes, it's easier to see what resonates with others before we identify it in ourselves.

The concrete benefits of "Why" in business

• Constant motivation When you understand your "Why", you have an inexhaustible source of motivation.
• Strategic decisions Your "Why" can guide your choices, from recruitment to product selection to management methods.
• Customer loyalty Loyal customers believe not only in what you do, but why you do it.

The role of "Why" in boosting sales

A clear "Why" is a powerful tool for storytelling. It humanizes your brand and creates an emotional bond with your audience. In sales techniques, for example, a well-articulated "Why" can transform a standard pitch into a captivating story, dramatically increasing your conversion rate.

For your "Why" to be effective, it must be consistent across your entire strategy - from branding to customer interactions. Your team needs to understand it, embrace it and integrate it into everything they do.

How does Viseeon embody its "Why"?

Viseeon has embraced the MLM model precisely because it embodies our "Why": the freedom to undertake, the strength of collective sharing, the power of learning and the ability to innovate. Every decision we make, every tool we offer, is guided by this "Why".

Finally, remember that the road to self-discovery is continuous. Your "Why" today could change tomorrow. The key is to remain authentic, to keep learning and adapting.

Finding your "Why" is not just an introspective exercise. It's a strategic process that can propel your business to new levels of success. As a Viseeon member, you have the tools, the support and the community to define and live your "Why". So dig deep, question yourself, and see how this simple question can transform your entrepreneurial journey.